![]() ![]() Hootsuite supports Twitter profiles, Facebook profiles, Pages, and Groups, LinkedIn profiles, groups and, companies, WordPress blogs, Instagram profiles, YouTube channels, and has most recently been focused on adding better video-first support (Opens in a new window) for Facebook, Instagram, Twitter, and YouTube. Hootsuite pulled in a user's social data instantly and populated the streams in my dashboard, which are customizable by network, keywords, or specific social searches. Hootsuite's array of tools includes numerous listening, influencer identification, and engagement tools, and well as a comprehensive social media publishing suite. (Opens in a new window) Read Our Sendible Review Streams can be added either by using the "Add a Stream" menu of icons on the right-hand side of the interface, or by using the dropdown menu in the upper left-hand side. We ticked the option to grab mentions, posts, and tweet streams. For this review, we added Facebook, LinkedIn, and Twitter. Users complete their profile after entering the required account information as well as social media credentials. Getting up and running with Hootsuite is quick. Like most social media management solutions in the market, the enterprise tier usually requires consultation as well as an in-depth discussion of what solutions to include as well as the number of seats or users. An Enterprise plan is also available, but no pricing or breakdown of solutions can be found on the webpage. The $599 per month Business plan covers up to 50 social profiles and includes more customization. ![]() The Team plan ($129 per month, billed annually) gets you three users and 20 social profiles plus customized analytics views, team functionality, branded URLs, social campaign certifications, and more. Read our editorial mission (Opens in a new window) & see how we test (Opens in a new window). Since 1982, PCMag has tested and rated thousands of products to help you make better buying decisions. This tier is geared toward the small end of SMBs and solo entrepreneurs. The Professional plan is $29 per month (billed annually) but only for only one user and 10 social profiles. Upon exploring their website, users are made to choose between the Professional tier, which is the product we cover here, or the Enterprise tier. Hootsuite Professional is available to try free for 30 days. ![]() Hootsuite does tick off many of the boxes for the needs of startup or growth stage small to midsize businesses (SMBs) that need to cover their social media needs. Editors' Choice picks Sprout Social and Talkwalker offer deeper and more incisive analytics and even global listening, and influencer management solutions. Capable of automating post scheduling and grabbing key performance metrics, it also does a decent job of pulling analytics data. Hootsuite (which begins at $29 per month, billed annually) is one of the more mature and comprehensive offerings in the social media management market.
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